Your ocean-friendly product might be misleading consumers. So marketer, what are you going to do about it? In this article, learn what a ‘blue claim’ is and its contribution to ‘oceanwashing’. You will walkway with concrete examples of ‘oceanwashing’ terms to eliminate from your marketing campaigns. The ocean plastic problemThe new backpack or w[...]
I committed to the Clean Creatives Pledge in August 2023.THE FUTURE OF CREATIVITY IS CLEANClean Creatives is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.My pledge:“I will decline any future contracts with fossil fuel companies, trade associations, or front groups.” See the list of organizations covered by[...]
I've been an active member of Creatives For Climate since May 2023.Creatives for Climate is a nonprofit global network of creative professionals dedicated to climate justice.To earn the Creatives for Climate badge, I made the following pledges to the climate movement and community.Creatives For Climate commitmentACTIVE PARTICIPATIONWe commit to being active[...]
The ecolabel is here to stay.As a marketer, it’s now your responsibility to understand and research the various green certifications that apply to your product or service. These labels help to build trust, authenticity, and loyalty with your customers when marketing sustainable goods or products.Getting your product or service eco-labeled will also help yo[...]
Deep at the bottom of the ocean lies an untouched world. It’s special, beautiful, and full of creatures that we haven’t even discovered yet.But the deep sea harbors another uncovered secret: metal-enriched minerals necessary for the transition from fossil fuels to clean energy.In this article, you will learn what deep-sea mining is, hear perspecti[...]
Through the Cambridge Institute for Sustainability Leadership (CISL), I've received a professional certificate in Sustainable Marketing, Media, and Creative from the University of Cambridge.This course challenged my views on marketing-as-usual, and how I'd like to transition my career and business in the future.Over eight weeks, I learned valuable skills and[...]
I'm proud to commit to The Sustainable Marketer Manifesto!As part of this commitment, I'm dedicated to practicing authenticity, sustainability, and responsibility for people and the planet — in all our client's marketing campaigns.I joined the Manifesto to use marketing as a force for good, or everyone.By signing the Manifesto, it binds me to the following[...]
Every business has a CO2 footprint, even a small and remote company like MTC | The Content Agency. This is why in 2022, I'm starting offsetting our agency's carbon footprint with ForTomorrow.Details about our climate subscription:Subscription: For YouStart date: 09 August 2022CO₂ offset: 9 tonnes per yearOur contribution enables high-quality climate protec[...]
Myself and my agency has committed to the Creative Climate Disclosure.This means:We commit to using our power to inspire change and will disclose any climate conflicts.I've signed the pledge that states:I am committed to using my power for good.No to working for fossil fuels.Yes to creating change.[...]
As a content creator, your time seems to be scarce and deliverables demanding. We’ve all been there, right? The executive circle works with us to align goals and expectations. And at the end of the day, even if you have all the intentions of reaching those goals and expectations, you seem to fall short. I’ve worked with many technology companies that hav[...]