Your ocean-friendly product might be misleading consumers. So marketer, what are you going to do about it? In this article, learn what a ‘blue claim’ is and its contribution to ‘oceanwashing’. You will walkway with concrete examples of ‘oceanwashing’ terms to eliminate from your marketing campaigns. The ocean plastic problemThe new backpack or w[...]
I committed to the Clean Creatives Pledge in August 2023.THE FUTURE OF CREATIVITY IS CLEANClean Creatives is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.My pledge:“I will decline any future contracts with fossil fuel companies, trade associations, or front groups.” See the list of organizations covered by[...]
I've been an active member of Creatives For Climate since May 2023.Creatives for Climate is a nonprofit global network of creative professionals dedicated to climate justice.To earn the Creatives for Climate badge, I made the following pledges to the climate movement and community.Creatives For Climate commitmentACTIVE PARTICIPATIONWe commit to being active[...]
The ecolabel is here to stay.As a marketer, it’s now your responsibility to understand and research the various green certifications that apply to your product or service. These labels help to build trust, authenticity, and loyalty with your customers when marketing sustainable goods or products.Getting your product or service eco-labeled will also help yo[...]
Your booked air flight is impacting the planet.Next time you’re planning your European holiday, switch out the airplane for the train to travel to your holiday destination. Long-distance European train travel is on the rise in the European Union, making it easier and more affordable to travel by train. Better for the planet, better for your pocket book.In[...]
Deep at the bottom of the ocean lies an untouched world. It’s special, beautiful, and full of creatures that we haven’t even discovered yet.But the deep sea harbors another uncovered secret: metal-enriched minerals necessary for the transition from fossil fuels to clean energy.In this article, you will learn what deep-sea mining is, hear perspecti[...]
You might’ve not thought about flocking to the German seaside this summer. Most beach goers seek out the Italian, Greek, or Spanish coastlines. But if you’re looking for beautiful white beaches, blue waters, wildlife diversity, and plenty of fish to eat — then consider the northernmost island of Germany, Sylt. (You only have to cope with the unwiel[...]
The mighty crash of the waves has a vibration that resonates through your body. The gentle breeze rolls over the water’s surface like a perfect fluffy pillow. The coarse sand sticks between your toes. When you’re at the ocean, what do you feel? What moments linger in your memory and never seem to go away? For me, it’s these moments: the mel[...]
It’s been 10 years since I walked the quaint streets of Salzburg during my study abroad program. The then 19 year old Megan was rather quiet, timid, and only just tapping into her wanderlust to discover new places and travel. 19 year old Megan in 2012 It was my first trip abroad as an adult without my parents. I grew more in those 6 months than I d[...]
Through the Cambridge Institute for Sustainability Leadership (CISL), I've received a professional certificate in Sustainable Marketing, Media, and Creative from the University of Cambridge.This course challenged my views on marketing-as-usual, and how I'd like to transition my career and business in the future.Over eight weeks, I learned valuable skills and[...]