My career started in nonprofit marketing. Think: arts organizations, orchestras, community programs, where the work always had a purpose beyond a bottom line.

After moving to Berlin, I founded MTC | The Content Agency, where I spent six years working with 40+ clients across B2B SaaS, sustainability, and manufacturing, leading a global team of 15+ remote freelancers. The agency sharpened my instincts for distilling complex, niche topics into content that actually moves people.

In 2023, I completed the Sustainable Marketing, Media & Creative certificate at the University of Cambridge (CISL). It wasn’t just a course but a call to action. I realized I had been fitting business-as-usual marketing principles into sustainability brands and calling it progress. Real transformation required a systemic shift in the industry.

Since then, I’ve incorporated people and planet-first principles into my marketing consulting and NGO work. As a Marketing Consultant, I work with clients who aren’t just looking for content. They’re looking to shift perception, build authority, and grow a community that believes in what they’re doing.

I work with Certified B Corporations™ and impact-led NGOs as a Senior Marketing Consultant, with a focus on brand and content systems. 

Through Content For Good & Co., an education and media hub non-profit that upskills cultural influencers into change agents for good through resources, programs, tools, and events, I aim to bring attention to  sustainable marketing and equip industry changemakers with the tools for action.