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Embedded Marketing Leadership for Impact-Led Organisations
Your mission is clear. Now it’s time for your marketing to communicate it clearly, credibly, and without the greenwash.
Hey, I'm Megan!
I offer embedded marketing leadership for impact NGOs and organisations and purpose-driven technology companies ready to invest in strategic, ethical, and organic growth. As a marketing leader with over a decade of experience in climate communication and B2B content strategy, let’s work together to scale your impact reach.
I provide Strategic Marketing Leadership services, without the Full-Time Overhead
If you’re leading a niche B2B business, like carbon accounting, circular economy technology, or enterprise SaaS, you already know that generic marketing doesn’t cut it. Your audience is technical, your sales cycles are long, and your buyers expect depth, not slogans.
What you need is a Marketing Lead who understands your sector, speaks your language, and can translate complex ideas into content that builds trust and drives results.
How I work
Embedded Collaborative Leadership, integrated seamlessly into your team
As your Embedded Marketing Lead, I integrate directly into your team, bringing strategic marketing leadership across thought leadership, LinkedIn, SEO, brand messaging, content marketing, and media relations, without the long-term overhead of a full-time hire.
This isn’t agency work. It’s embedded leadership: collaborative, adaptable, and designed to integrate seamlessly into your team.
Here's what that looks like in practice:
Working remotely, hybrid, or office-based as a strategic arm of the marketing team.
Owning stakeholder management & communication across marketing projects.
Deep monthly reporting and analysis — so you always know what’s working and why.
Human-led, AI-enhanced planning, writing, publishing, and distribution across organic channels that matter for your sector.
Customised multi- or dual-channel content strategy — documented, structured, and built to scale with your business.
How I work
Choose the Right Level of Embedded Marketing Support
Embedded Content Lead
Best For: Scale-ups ready to build a consistent content engine
As an integrated Content Lead, I join your team on a retainer basis (available approximately 2 days per week) to develop and implement a multi-channel content strategy aligned with your business goals.
€2,000 /month
- Multi-channel content strategy (e.g., LinkedIn, blog/website, YouTube) for impact-ambitious companies from strategy to creation and implementation.
- SEO/GEO-informed content strategy focused on long-tail and category phrases that convert.
- Up to 4,000 words of human-led, AI-enhanced copy per month, e.g. two articles and 10 LinkedIn posts, or similar.
- Coordination with internal stakeholders to source insights and expertise.
- Deep analysis of monthly marketing reports.
Embedded Marketing Lead
Best for: Start-ups ready to grow their marketing function with senior strategic oversight and a vetted freelance network.
As an integrated Marketing Lead, I take a leadership position across your marketing function (available approximately 2 days per week), working on developing a multi-channel organic strategy, coordinating a team of specialist freelancers, and reporting directly to senior leadership.
€2,000 /month
- Dual-channel content and marketing strategy tailored to your industry and growth stage.
- Coordination with Megan’s vetted freelancer network (writers, designers, strategists) for projects.
- Ongoing content improvements and audience resonance analysis.
- Deep analysis of monthly marketing reports.
Note: Content writing is not included in this package. An additional content budget is recommended to cover production.
Embedded Campaign Leader
Best for: NGOs or impact brands launching a product, event, report, or sustainability initiative — and need senior marketing leadership to make it land.
Some marketing moments are too important to hand off to a generalist or manage alone. A product launch. An industry report. A conference event.
These are high-stakes, time-bound campaigns that need strategic thinking, hands-on execution, and someone who knows how to bring a team together to deliver.
As your Embedded Campaign Leader, I lead your campaign from brief to results — developing the strategy, coordinating the content and creative production, and managing execution across channels.
€5,000 /campaign
- Campaign strategy and messaging framework built around your goals and audience.
- Multi-channel marketing plan covering social, email, media, and owned channels.
- Coordination of a vetted freelancer network for copy, design, and distribution.
- Hands-on execution and quality oversight throughout the campaign period.
- End-of-campaign performance report with learnings and recommendations.
Typical campaign length: 3–6 weeks
Marketing For Good Speaking & Industry Events
I’m available for speaking engagements, panel discussions, and virtual events focused on sustainable marketing, greenwashing prevention, and marketing as a force for good.
My talks don’t bore or scare, nor do they have full blocks of text or climate terminology your grandma wouldn’t know. You’re looking for someone who can make human connections, touch hearts, and provide actionable solutions that leave your audience with informed hope and optimism.
If you’re looking for a passionate and human-centred speaker or moderator who lives and breathes the intersection of climate and communication, that doesn’t bore your audience, or worse, invites them to sulk in climate doomism and negativity, let’s talk.
where I've spoken:
work with me
Let's Talk About Your Marketing
If you’re leading a purpose-driven organisation and you’re ready to invest in strategic marketing that reflects the quality and intent of your work, let’s talk.
Book a free 30-minute intro call with me to explore which service level fits your current stage, goals, and team’s capacity. No hard sell. Just a real conversation about where you are and where you want to go.
This isn’t agency work. It’s embedded leadership: collaborative, adaptable, and designed to integrate seamlessly into your team.
Content for Good & Co. is the home of the marketing as a force for good movement
Founded by me, Content for Good & Co. is a media and community hub where marketers and communicators connect, learn, and grow around the most pressing issue of our time: making business a force for people and the planet.
Founded by me, visit our website to discover a growing global community and media platform reshaping what marketing can be.
Blog
An editorial hub covering everything from sustainable travel to B2B content marketing.
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