Dive deeper into this topic in this YouTube video:
Posting consistent, high-quality, and valuable LinkedIn content will undoubtedly help you reach your intended audience and achieve your goals.
But none of that is possible without a strategy.
As a content strategist, my strategic approach focuses on simplicity, providing you with the tools and confidence to get started on LinkedIn quickly.
In this article, you’ll learn about LinkedIn content strategies and how to implement one for yourself.
Creating strategic LinkedIn goals
No successful strategy is possible without well-defined and relevant goals. This is always the first step in putting together a LinkedIn strategy.
To start, ask yourself some important questions:
- What do I want to accomplish in the short and long term on LinkedIn?
- Why is LinkedIn important to me?
- What does success look like to me?
These may seem like simple questions, but they’re the basic building blocks for successfully creating an impactful and high-performing LinkedIn strategy.
Next, use a framework to define your goals, objectives, and desired outcomes in the short or long term. There are many different types of goal-setting frameworks you can choose from, depending on what exactly you want to accomplish.
Two of the most popular frameworks are:
- SMART goal framework: to make clear and reachable goals.
- Objectives and Key Results (OKR) framework: to set challenging, ambitious goals with measurable results.
What to post on LinkedIn
The next step of your LinkedIn strategy is deciding what to actually write and post about.
This might sound obvious, but the types of content you create should directly relate to the goals you defined previously.
- If you’d like to build your personal brand, focus your content on topics where you have authority. This means writing and talking about subjects you understand thoroughly and feel comfortable discussing. Your goal here is to educate and inspire your audience, presenting a new way of thinking about your chosen topic.
- If you want to build visibility quickly, focus on trending, timely, or controversial topics that people are already discussing. This approach is more useful for achieving short-term goals rather than building a longer-term personal brand.
As a content strategist, I specifically work with clients focused on long-term thought leadership and personal brand growth, as we believe quick visibility is unsustainable. Our clients are knowledgeable in their fields, bringing great value to their respective industries while also supporting people and the planet.
The 3-pillar content approach
Once you define your strategic goals, it’s time to apply them to your content. This is where a simple three-part content strategy comes into play:
PILLAR #1 – Educational Content
In this set of content, you will actively educate and inform your community on a topic you’re knowledgeable about.
- If you’re a freelancer, the topic might center around the service you provide.
- If you’re an employee, the topic might relate to your department, a project you are currently working on, or an area you know well.
PILLAR #2 – Personality Content
Show your LinkedIn community that you’re a human being.
Sharing only educational content isn’t necessarily wrong, but including some personal content can help you make deeper connections with your audience. This can create great opportunities in your career and broaden your community.
PILLAR #3 – Authority Content
What makes you unique? Why should people buy from or hire you? These are some of the questions you should actively answer with your content.
Show evidence through testimonials, case studies, or success stories of your work, its impact, and measurable results.
Authority content helps your audience make informed decisions and determine if you are the right person or company to connect with.
Start working on your LinkedIn content strategy
You have the ideas, you put together your framework, and you have your goals all figured out. You even have your topic ideas ready. Now, it’s time to post your content!
With the simple and impactful tips and action points discussed in this article, you have all the tools to start implementing your LinkedIn content strategy today.
Dive deeper into this topic in this YouTube video:
Posting consistent, high-quality, and valuable LinkedIn content will undoubtedly help you reach your intended audience and achieve your goals.
But none of that is possible without a strategy.
As a content strategist, my strategic approach focuses on simplicity, providing you with the tools and confidence to get started on LinkedIn quickly.
In this article, you’ll learn about LinkedIn content strategies and how to implement one for yourself.
Creating strategic LinkedIn goals
No successful strategy is possible without well-defined and relevant goals. This is always the first step in putting together a LinkedIn strategy.
To start, ask yourself some important questions:
- What do I want to accomplish in the short and long term on LinkedIn?
- Why is LinkedIn important to me?
- What does success look like to me?
These may seem like simple questions, but they’re the basic building blocks for successfully creating an impactful and high-performing LinkedIn strategy.
Next, use a framework to define your goals, objectives, and desired outcomes in the short or long term. There are many different types of goal-setting frameworks you can choose from, depending on what exactly you want to accomplish.
Two of the most popular frameworks are:
- SMART goal framework: to make clear and reachable goals.
- Objectives and Key Results (OKR) framework: to set challenging, ambitious goals with measurable results.
What to post on LinkedIn
The next step of your LinkedIn strategy is deciding what to actually write and post about.
This might sound obvious, but the types of content you create should directly relate to the goals you defined previously.
- If you’d like to build your personal brand, focus your content on topics where you have authority. This means writing and talking about subjects you understand thoroughly and feel comfortable discussing. Your goal here is to educate and inspire your audience, presenting a new way of thinking about your chosen topic.
- If you want to build visibility quickly, focus on trending, timely, or controversial topics that people are already discussing. This approach is more useful for achieving short-term goals rather than building a longer-term personal brand.
As a content strategist, I specifically work with clients focused on long-term thought leadership and personal brand growth, as we believe quick visibility is unsustainable. Our clients are knowledgeable in their fields, bringing great value to their respective industries while also supporting people and the planet.
The 3-pillar content approach
Once you define your strategic goals, it’s time to apply them to your content. This is where a simple three-part content strategy comes into play:
PILLAR #1 – Educational Content
In this set of content, you will actively educate and inform your community on a topic you’re knowledgeable about.
- If you’re a freelancer, the topic might center around the service you provide.
- If you’re an employee, the topic might relate to your department, a project you are currently working on, or an area you know well.
PILLAR #2 – Personality Content
Show your LinkedIn community that you’re a human being.
Sharing only educational content isn’t necessarily wrong, but including some personal content can help you make deeper connections with your audience. This can create great opportunities in your career and broaden your community.
PILLAR #3 – Authority Content
What makes you unique? Why should people buy from or hire you? These are some of the questions you should actively answer with your content.
Show evidence through testimonials, case studies, or success stories of your work, its impact, and measurable results.
Authority content helps your audience make informed decisions and determine if you are the right person or company to connect with.
Start working on your LinkedIn content strategy
You have the ideas, you put together your framework, and you have your goals all figured out. You even have your topic ideas ready. Now, it’s time to post your content!
With the simple and impactful tips and action points discussed in this article, you have all the tools to start implementing your LinkedIn content strategy today.
