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Welcome to the B2B Content Corner Podcast! On this show, you’ll find a mix of solo episodes, interviews with B2B marketers, and playback audio snippets from the experts on topics like B2B content strategy, best practices, proven content frameworks, and developing case studies.

01 Welcome to the B2B Content Corner Podcast

In this episode, I start at the beginning of the story during my first job in marketing. Then I fast-forward to how I became involved in B2B specifically. In between, I share my travel experiences and why I decided to settle in Berlin, Germany. It’s one of the more frequently asked questions that I receive. And lastly, you will hear why I started a B2B content agency in this very cool city in Germany. What MTC | The Content Agency is trying to solve and who we’re trying to help through our work.

02 How to Grow Your LinkedIn Audience (From Scratch!)

LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform? With thousands of human beings on this platform, it’s a social media channel to connect with your peers—but also make business connections. Currently, it’s one of the top lead generation methods for B2B companies. And since COVID-19 has closed off opportunities for in-person visits and trade shows, LinkedIn is a popular tool to bridge the gap. In this episode, I’ll deep-dive into three tips to grow your presence on LinkedIn.

03 How to Start With B2B Content Marketing

How do you start your B2B content marketing strategy? It might be overwhelming to boldly plan your 2021 B2B marketing agenda. Whether your a small business or a startup, finding the right B2B marketing tactics, strategies, and best practices is overwhelming. Learn from the content marketing experts in this next B2B Content Corner episode. In this session, we’ll dive into the basic building blocks of a B2B content strategy, how to approach it, best practices, and strategies to adopt.

04 How to Repackage Your Content

Content creation is a time sucker. We publish content, and then we’re back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to repackaged and relaunch that content.

05 What Content Marketing Trends do you Anticipate for 2021?

It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five.

06 Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House

Are you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges.

07 How to Build A LinkedIn Advocacy Program (With Nicole Gottselig)

LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform?

08 Messaging: A Key Piece To Your B2B Growth (With Jennifer Glass)

Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation.

09 Human-Centered Marketing: The Key To Modern B2B Growth

Human-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we’ve even dabbled on this topic in the B2B Content Corner podcast. We’ve said this before, human-centered marketing is relevant now.

010 B2B Content Strategy: Is Your Strategy 2021 Ready?

A documented content strategy is your guidebook. It provides the content framework, the content tactics, and needed direction to fulfill the goals and expectations of your content marketing. Without a strategy, are you walking in the right direction?

011 B2B Blog Posts: How To Write Top-Notch Content

Tune into episode 11 of the B2B Content Corner Podcast, a solo episode by me, Megan Thudium. In this episode, we cover how to best write your B2B blog posts and a few tips & top questions on creating great B2B content.

012 How To Find Your Audience When Your B2B Product Is Niche

On episode 12 of the B2B Content Corner podcast, I sit down with B2B marketing guest, Kaitlynn Buchbaum, to chat everything niche B2B content marketing. Kaitlynn is the Marketing Manager for a B2B energy startup called appygas.

013 What Works: B2B Content Tactics To Focus On In 2021

In the new podcast series “What Works”, B2B Content Corner host Megan Thudium brings to the space multiple guests to cover a specific topic in 3-minutes. In this episode, we discuss B2B content tactics and what’s currently working in the industry.

014 Organic SEO for B2B: Why It Matters For Long-Term Growth (With Alex Price)

In this episode of the B2B Content Corner podcast, Megan talks with Alex Price, Founder of 93digital, a leading UX, design and development digital agency working with marketers to build the websites that sit at the heart of their growth, and the community group FINITE, a global membership community for marketers in B2B tech, software & SaaS, about the importance of organic SEO for B2B SaaS companies.

015 Staying Focused: How To Approach Content Strategically As A 1-Person Marketing Department

In this episode of the B2B Content Corner podcast, I cover important tactics to help you maximise your time during the content creation process. As a 1-person marketing department, you might find yourself short on time and resources to implement your strategy.

016 How To Host Webinars That Engage And Convert

In this episode of the B2B Content Corner podcast, I sit down with Ashley Levesque who is the Director of Marketing at Demio. Ashley dives deep into the details of producing and giving highly engaging B2B webinars.

017 2022 B2B Content Marketing Trends

In episode 17 of the B2B Content Corner podcast, Megan presents the top 2022 B2B Content Marketing trends from leading industry publications like B2B Marketing Alliance and B2B Content Marketing Institute.

018 Climate Change Journalism: Communicating The Complex

In episode 18 of the B2B Content Corner Podcast, Megan sits down with Melina Costa, a climate change business journalist who is forever searching for stories of startups (in all sectors) that are paving the way towards a low carbon economy.

019 Why Is Thought-Leadership Content Important? B2B Marketer Insider Advice

Straight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it’s important to content strategy.* Elena Iordache Stoica, Head of Marketing at STOICA* Victor Ijidola, Founder of the Premium Content Shop* Mandy McEwen, CEO of Mod Girl Marketing* Viola Eva, Founder of FLOW SEO* Nabeel Keblawi, CEO at Provectus Digital* Samirah Tabassum, Content Marketing Manager at SentiSum * Megan Thudium, CEO at MTC | The Content Agency.

020 Vocalizing Your Climate Message On LinkedIn (With Lubomila Jordanova)